Plans are under way to make Northumberland the 'premier cycling holiday destination in England.'
Local businesses with an interest in cycling, as well as major landowners in the country such as the Forestry Commission and Northumberland National Park, were brought together to discuss how the tourism industry in Northumberland can capitalise on the huge increase of cycling tourism.
Aims included discussing how interested parties can work together to create a seamless cycle friendly visitor experience and how best to market it.
