Controversial plans for a new service station, hotel and offices as well as 150 new homes have been rejected by councillors who blasted the scheme's design.
One councillor said the plans were "hideous", while another claimed his nine-year-old granddaughter could have done a better job.
It follows a campaign by residents living near to the proposed site West of Lancaster Park in Morpeth, who had argued the plans were not in keeping with local planning policy.
