ATLANTA—We started Plaid Turtle during the pandemic when organizations were forced to come up with a virtual event model and were unable to meet in person. Having been in the industry for a combined 50+ years and having worked together for more than two decades on various film and live event productions, we pooled our resources, knowledge and relationships to launch our new company, with the goal of producing virtual learning events that feel like a cinematic—rather than a virtual—experience.
After producing some events and re-engineering some systems within a client’s studio, we were asked to manage the equipment, labor and calendaring for the space—but we quickly realized that lighting needed a major overhaul. The studio had around 70 traditional lighting fixtures ranging from 750-2kW each, and while not all of the fixtures were in service, the age and color temperature shifting made it extremely difficult to produce projects of a consistent quality.
