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The Independent UK
The Independent UK
Lifestyle
Henry Saker-Clark

Pizza chain expands UK menu with bold new items

United Kingdom Pizza Express
  • Pizza Express is expanding its menu beyond pizzas to introduce chicken wings and mac & cheese across its UK sites.
  • The new “Mac & Wings” delivery brand will launch nationwide from March 3 in over 300 locations.
  • This move is in response to significant growth in the chicken sector and strong customer demand, as stated by CEO Paula MacKenzie.
  • A key differentiator is that Pizza Express's chicken wing products will be baked, rather than fried, unlike most competitors.
  • Initially, the “Mac & Wings” offerings will be delivery-only via Deliveroo, with the company open to potentially expanding into physical restaurants in the future.

IN FULL

Pizza Express to launch new chicken venture to capitalise on growing trend

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