
Samsung Display is producing brighter, longer-lasting OLED displays for both Google and Apple – but while Google reportedly plans to add them to all Pixels this year, Apple is believed to be keeping the new panels for the iPhone Pro and Pro Max.
It looks like Google has beaten Apple to the punch with new, brighter phone displays in its latest flagship phones: while Apple is reportedly bringing brighter OLEDs to the iPhone 16 Pro in September, Google's getting the same panels and putting them in the Pixel 9 – and that's launching in August.