Pixar's been on a roll with its creative marketing lately, from the Hoppers live cam to the long tease for the Taylor Swift Toy Story 5 song. Now it's at it again for the upcoming animated movie Gatto, putting a playful twist on digital content trends by combining two of social media's favourite things: reactions videos and cats.
In a comic take on the ubiquitous videos in which YouTubers film themselves supposedly reacting live to trailers, Pixar showed the Gatto trailer to a cast of feline stars. And they seem suitably uninterested.
