The French designer Marine Serre, one of the guest designers of this season’s Florence menswear fair, Pitti Uomo 106, selected the 15th-century Villa di Maiano – located in the rolling hills just outside of the city – to present her S/S 2025 collection, which featured her most comprehensive menswear offering yet. Presented in the gilded light of the early evening, it was easy to see why designers like Serre have long chosen to show at Pitti Uomo, despite the relative upheaval of transporting a collection across borders. Here was a setting just about as cinematic as it gets, seeing models weave their way through the Edenic gardens towards the hedge mazes below, all the while the spires and domes of Florence providing a distant backdrop in the fading evening light. Afterwards, guests mingled on the lawns for aperitivo, with more than one noting their desire to uproot themselves to the Tuscan countryside.
