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Fortune
Fortune
Jeff John Roberts

Pitching investors is like the NFL draft says Colin Kaepernick—‘it only takes one’

(Credit: Stuart Isett/Fortune)

During his NFL career, former 49ers quarterback Colin Kaepernick set rushing records and led his team to the Super Bowl. Since then, he has carved out a very different path as a tech entrepreneur, but he still takes lessons from his playing days—including when it comes to raising money as a startup founder.

Speaking at the Fortune Brainstorm AI conference in San Francisco, Kaepernick described his startup Lumi, which provides low-cost AI tools for content creators, and what it was like to make the rounds of venture capital firms—a process that for many founders is marked by repeated rejection and frustration.

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