American rapper Pitbull who is best known for dance anthems Timber feat Kesha, and Give Me Everything featuring Ne-Yo, Nayer, and Afrojack has just released a music video for his new single Jumpin. Despite the rapper’s high profile – and capacity for a high-budget shoot – the entire thing was actually shot on a Sony A7S III and a Zeiss Batis 40mm lens and some have described it as "One of the worst music videos" they’ve seen. I'm inclined to agree.
To give credit where credit is due, Pitbull is an artist with a net worth of more than $100 million dollars. He could easily afford to shoot a music video on a more expensive cinema camera, yet he chose to hire a videographer using a $3,500 camera. While some people are criticizing the video for looking like it’s been filmed on a phone, I personally think that’s more down to the effects used in the editing process and the fact that some of it is shot in vertical mode.
