
The Florida International University (FIU) stadium in Miami has a new name, and it has nothing to do with sports or academics. The Athletics Department of the famous South Florida college has partnered with international superstar and entrepreneur Armando Christian Pérez, widely known as Pitbull.
FIU and the Latin music super star have reached a ten-year agreement, which includes a big rebrand and rename. Now the FIU Stadium is renamed Pitbull Stadium, making it the first athletic venue globally to bear the name of a recording artist.