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The Conversation
The Conversation
Maxime Massey, Docteur en Sciences de Gestion & Innovation - Chercheur affilié à la Chaire Improbable, ESCP Business School

‘Piracy’ to legitimacy: how companies like French ride-hailing platform Heetch can make their mark

The 2024 arrest and subsequent release of activist Paul Watson, the founder of the NGO Sea Shepherd that fights to protect ocean biodiversity, highlighted a division between two opposing camps. There are those who want to stay true to the NGO’s DNA by continuing to practice strong activism against poaching states, and those who believe there is too much at stake in remaining confrontational and advocate instead for more measured actions to institutionalize the NGO. This opposition reflects the dilemma faced by many “pirate organizations,” a concept introduced by scholars Rudolph Durand and Jean-Philippe Vergne.

What are pirate organizations?

Pirate organizations are defined by three key characteristics.

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