Pippa O'Connor has opened up about some exciting news to fans and followers as she revealed she is taking on the Creative Director role at Irish vodka brand Istil38.
The Dublin influencer already has a hugely successful lifestyle brand under her belt, having set up various ventures including fashion retailer POCO by Pippa. She is also co-founder of Up Cosmetics.
Taking to Instagram to announce the news, Pippa told her 421k followers: "I'm incredibly excited for my new role as creative director.
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"There's one hell of a team behind this brand so I feel honoured to be part of it."
Istil38 describes its drink offering as "smooth, rounded, full-flavoured vodka" and says it has "crisp, clean aromas and finessed flavours".
Pippa joins drinks industry professionals Shane Davey, Niall O'Dwyer and John Reynolds for this venture.
The influencer also posted a video of her treating herself to a drink, one she made by pouring Istil38 vodka over ice, adding berries and finishing it off with sparkling water.
The brand offers three different vodkas; classic vodka, vanilla and pink berries.
Istil38 prides itself on its commitment to the environment. The Irish drink brand donates 5c of profits from every bottle to help planting sustainable forests in the country that Istil38 is sold in.
Meanwhile, the bottle's shape and weight was chosen to produce less CO2 emissions when transporting.
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