Scotland is leaning into one of its most treasured traditions: embracing the hope and anxiety of a football World Cup, with a healthy dose of self-deprecating style.
There are brash new tartans, an Edinburgh bar offering free Irn-Bru-infused “fiery ginger” beers for patrons with red hair, a collaboration between Scottish whisky firms and a Brazilian distiller, and all-night parties in nightclubs repurposed as fanzones.
