Sonia Randev is an influential voice within British basketball - and she’s had to fight tooth and nail to earn her place in the profession she loves.
She has battled for her role in boxing and basketball, working as a marketing and public relations professional as CEO of Slick Sports Consultancy. Randev works alongside brands such as Puma, Nike and Under Armour as she works just as hard for her clients as she did for herself.
It was not an easy path for Randev. Her South Asian heritage meant working in a male-dominated sporting industry was difficult, but she has been powered by her inspiring passion that stems all the way from her childhood.
