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International Business Times UK
International Business Times UK
National
Bethany Wood

Pints, Pubs and 'Vibe Watching': Why Casual Fans Are Powering the World Cup Economy

For millions of Brits this summer, England matches will mean far more than football.

They will mean packed pub gardens, TikTok 'match day' outfit videos, themed cocktails and group chats organising where to watch the game. Major tournaments have increasingly become cultural events rather than purely sporting occasions, drawing in audiences who may know little about football itself.

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