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Fortune
Fortune
Bill Ready

Pinterest CEO: the Napster phase of AI needs to end

ready (Credit: courtesy of Pinterest)

In a few short years, artificial intelligence has transformed from what many viewed as a moonshot to the source of countless real-world benefits.

At Pinterest, for instance, we’re deploying AI to flip the script on social media, using it to more aggressively promote user well being rather than the alternative formula of triggering engagement by enragement. I believe AI can benefit our 600 million users for years to come and at a fraction the cost that many associate with the technology.

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