Good morning,
At Fortune’s dinner in San Francisco on Tuesday, a seasoned CEO at one point opined: “Social media may be the most destructive invention in the history of mankind.” That gave me pause. Surely others could vie for that honor? (ChatGPT points to the atomic bomb.) But the sentiment is not uncommon. Social media has become the new tobacco.
Does it have to be that way? I spent some time before the dinner visiting with still-relatively-new Pinterest CEO Bill Ready at his San Francisco offices. His goal is to turn the social media site, which lags well behind the giants in users, into the go-to place for digital window shopping. After talking about that commercial goal for a while, however, he revealed his bigger ambition:
