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Entertainment

By Alicia Powell

Pink ribbon and Breast Cancer Campaign celebrate 30th anniversary

Cancer Breast Cancer American Cancer Society

FILE PHOTO: Visitors walk past a sculpture of a pink ribbon installed to promote the "Pink Ribbon" breast cancer awareness campaign at Cheonggye Stream in central Seoul October 5, 2011. REUTERS/Jo Yong-Hak/File Photo

The pink ribbon symbol of breast cancer awareness is now 30 years old.

Co-created by businesswoman Evelyn Lauder, the ribbon reminds women to get medical checkups and appears on products sold with a promise that part of the proceeds will be donated to support breast cancer awareness or research.

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