Starting with the Mexico-South Africa opening game at the 2026 World Cup, all the players have worn entirely flashy pink boots - just as the famous sport brands ever so coincidently launched a range of boots in the same colour.
The sport brands have launched a campaign, making their products in a colour that really stands out on the green pitch. To reap attention and benefit from the World Cup, the boots have to be both eye-catching and highly visible to both the stadium crowd and live stream audience.
