Apparently, today is Blue Monday. January 15 is regarded - in the UK - as the “most depressing day of the year”: Christmas is over, it’s sodding cold, and we’ve spent all the pennies in our piggy bank on food we’re now sporting as a permanent extra layer. So, perhaps, Pinarello was aiming to raise a smile with the press release "F Series gets Fast and Furious new colourways", which plopped into my inbox today. Because, I cannot fathom any other reason why a collection of black, red, and black and red bikes - with one white model - could be considered "striking, new colourway options" worthy of a triumphant email unveiling.
In this case, Pinarello has actually called the hues ‘Fastest Green’ (the new colourway for the F9), ‘Fastest Blue’, ‘Fastest Red’, ‘Furious Black’ (for the F7), ‘Furious Red’, and - in the case of the white one, if it was unclear - ‘Furious White’ (the F5).
