
With the release of Pikmin 4 on the horizon, fans are helping spread the word and their love for the series to New York City's Times Square. By buying 15 second slots on billboards to show the world Captain Olimar twerking, of course.
The trend looks to have been kicked off by Twitter user @dreampachi, who managed to get Olimar working his stuff onto a billboard last night - along with a message asking people to buy Pikmin 4. It's gained a lot of notoriety with other Pikmin fans who are now joining in with their own contributions.