As ratings for his new programme plummet after a week on air, Piers Morgan has urged the nation to tune into the TalkTV show.
The new chat show, Piers Morgan: Uncensored, is TalkTV’s flagship programme, following the channel’s launch on April 25.
Episode one attracted 316,800 viewers with a clash between Piers and former US President Donald Trump, which saw the politician storm off from the interview after a heated exchange.