If Piers Morgan were a nightclub bouncer, he would try to start fights. Before the launch of his latest broadcasting career – on Rupert Murdoch’s Talk TV, a screen-led sibling to the tycoon’s Talk Radio and Times Radio – he Twitter-challenged the Guardian to come and take him on if we were stereotypical enough.
“The only way the PR campaign for @PiersUncensored could possibly get any better,” Morgan taunted, “is if the @guardian review it and says it’s terrible, unwatchable & the end of civilisation as we know it. Don’t let me down you whiny woke wastrels!”