Alpine Formula 1 driver Pierre Gasly has become a Givenchy Gentleman global ambassador for the Gentleman Society Eau de Parfum Sport.
Sharing the milestone on social media ahead of the 2026 F1 season-opener in Australia, Gasly, who will also become the face of the fragrance, wrote: “Start of an exciting journey! Extremely honoured to become Givenchy Gentleman global ambassador for the Gentleman Society Eau de parfum sport.”
Gasly became the face of the Givenchy Gentleman men’s fragrance line in 2025. Givenchy Parfums CEO Romain Spitzer said at the time: “Pierre Gasly is a major athlete who is as talented as he is inspiring. His striving for excellence, visionary approach, energy, and natural elegance all perfectly capture the Gentleman Givenchy universe. We are delighted that he’s joining us as ambassador and look forward to his embodiment of the new Gentleman Society fragrance, set to be released this year.”
"To me, Givenchy epitomizes both timeless elegance and boldness,” Gasly told WWD. “In my opinion, the brand represents the art of self-assertion and pushing yourself further — a perfect match with my own lifestyle and philosophy.
“Also, joining the Givenchy Gentleman Society felt like a natural fit for me because it aligns with my personal views: the goal of having a positive impact and rallying people around values like respect, open-mindedness, passion and integrity.
“Being a gentleman today also means inspiring and uniting people through broadening horizons and innovation.”
He added: "Fragrance, for me, means self-confidence, energy and well-being. It’s a signature that expresses my style.
“I love fragrances that are both unexpected and memorable, with a strong, consistent personality, which is why I love the new Gentleman Society Eau de Parfum 'Ambrée'.
"The richness and balance between its different floral, woody, ambery and [spicy] notes adds a lot of personality and self-confidence, and leaves a memorable feeling of sensuality.”
