Pico has teased its new flagship XR headset, saying that it's gearing up for launch in 2026. That's a bold claim, because right now the VR market feels like it's in full anticipation mode for the arrival of Valve's Steam Frame headset, which has been delayed due to RAM shortages. Surprisingly, though, while Pico's previous VR headsets have felt like gaming-tilted competition to Meta, Pico's new Project Swan feels a lot more Apple Vision Pro coded.
Everything about Pico's developer special event felt like it was trying to emulate the hype of the Apple Vision Pro and Samsung GalaxyXR, actually. The initial teaser images feel eerily similar to both of those brands, and the majority of the event looked into Pico OS6, which has fancy XR features like automatically adapting to the light in your surroundings.
