“I can dispel the myth that it’s very difficult for a start-up to get onto the shelves of a big retailer,” declared ready meals tycoon Charlie Bigham at the Evening Standard’s SME XPO today.
Speaking on the opening day of the event, where thousands of founders and executives are meeting to embrace the power of entrepreneurship, networking and innovation, Bigham added: “Innovation is key to all business - even the biggest retailer where you dream of seeing your product listed, or the largest potential client, will be open to new ideas: they have to be, or they wither and die.
