I’m not sure if this has been observed by any other wine writers in the past few weeks, but rosé season is here. It’s a wine style that even the most fledgling wine drinker can get behind (though there’s also something to be said about excellent marketing here). When most of us think rosé, we think Provence, and of the big brands. Provence, one of the most ancient (and cleverly marketed) French regions, has managed to make itself totally synonymous with rosé itself, and so successfully that, on my recent book tour, many casual wine drinkers were surprised to learn that the stuff is also made outside Provence.
While there’s certainly nothing wrong with Provençal rosé (there’s a reason it’s captured the hearts and minds of the Instagram generation), drinking rosé from only one region is a bit like owning only one towel, or watching only one episode of The Sopranos. Acceptable, sure, but severely limiting to your quality of life.
