Get all your news in one place.
100's of premium titles.
One app.
Start reading
RideApart
RideApart
Sport
Enrico Punsalang

Piaggio's 25-Year-Old Scooter Idea Somehow Still Makes Sense Today

Today, every manufacturer wants a piece of the crossover pie. We've got adventure scooters, adventure tourers, electric crossover SUVs, crossover motorcycles, and probably a crossover microwave somewhere in development. The idea is always the same: take two different things, smash them together, and tell customers they no longer need to choose.

The funny thing is Piaggio was doing that long before it became a marketing department personality trait.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.