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Fortune
Fortune
Emily Steinberger

Photos: Big brands are pulling out of Pride. Here's how their involvement has changed over the years

(Credit: Helen H. Richardson—The Denver Post/Getty Images)

If you’ve noticed fewer rainbow logos decorating social media this month than in Junes past, you’re not imagining it: some corporations have rolled back their public support of Pride following President Donald Trump’s executive order to end diversity, equity and inclusion (DEI) programs within the government.

A Gravity Research poll of corporate executives reveals 39% of companies plan to decrease their engagement with Pride-related engagements, including leaders in the Fortune 500 and Global 1000. And Pride festivals are feeling the impact.

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