The Phoenix Suns are taking to the air, reaching a rights deal with Gray Television that will put all of the games played by the Suns and the Phoenix Mercury of the Women’s National Basketball Association on free over-the-air broadcast television starting next season.
The deal is another sign that sports leagues and teams are looking at returning to broadcast as an alternative to regional sports networks, which have been losing subscribers on cable and satellite because of cord-cutting and can no longer pay big bucks for local sports rights.
