At FMS 2024, Phison devoted significant booth space to their enterprise / datacenter SSD and PCIe retimer solutions, in addition to their consumer products. As a controller / silicon vendor, Phison had historically been working with drive partners to bring their solutions to the market. On the enterprise side, their tie-up with Seagate for the X1 series (and the subsequent Nytro-branded enterprise SSDs) is quite well-known. Seagate supplied the requirements list and had a say in the final firmware before qualifying the drives themselves for their datacenter customers. Such qualification involves a significant resource investment that is possible only by large companies (ruling out most of the tier-two consumer SSD vendors).
Phison had demonstrated the Gen 5 X2 platform at last year's FMS as a continuation of the X1. However, with Seagate focusing on its HAMR ramp, and also fighting other battles, Phison decided to go ahead with the qualification process for the X2 process themselves. In the bigger scheme of things, Phison also realized that the white-labeling approach to enterprise SSDs was not going to work out in the long run. As a result, the Pascari brand was born (ostensibly to make Phison's enterprise SSDs more accessible to end consumers).
