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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media

Philo Dish Dish Media
Philo Adds Pop, Smithsonian Channel.

Dish Media said it made an exclusive agreement to sell addressable advertising inventory on streaming service Philo.

The deal adds 1 million households to Dish Media’s addressable footprint beyond satellite provider Dish Network and virtual multichannel programming distributor (vMVPD) Sling TV, offering advertisers greater target market reach.

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