Phillip Schofield made his feelings known as chocolate fans reel from the news that Mars Wrigley are making a change to their tubs of Celebrations ahead of the festive season.
The company is making the move in a pre-Christmas trial after finding 39 percent of consumers want the coconut-flavoured treats covered in chocolate banished for good. However, it is good news for Bounty lovers as the removal won't be in every single tub. Customers at selected Tesco Christmas Market sites will be able to exchange tubs bought in store that day for a new 'No Bounty' alternative until December 18.
But those with a sweet tooth also need not worry as the limited edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets to make up for the missing Bounty bars.
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And the news made it to the This Morning team on Thursday's edition of the show as Phillip and his co-host Holly Willoughby chatted to their latest guests about the move during the 'This Morning's View' segment. The hosting duo had a normal tub in front of them as they discussed their favourite from the collection of minute chocolates with Vanessa Feltz in the studio and Nick Ferarri who appeared live from the LBC studio.
The quartet didn't seemed to be as aggrieved about Bounty chocolates being the tub as those who will probably be swapping their tubs in the lead up to Christmas. Holly, 41, also appeared confused at the change in packaging.
"What is that?" she asked holding one up before Phillip exclaimed: "I love a Bounty bar." Vanessa started to tuck in, saying with a mouthful of chocolate: "I can't think of anything better than a Bounty."
After admitting his favourite sweet is a dark chocolate Bounty, Phillip read part of a statement from the Celebrations creators who confirmed its just a trial and they may bring them back as '18 percent of people say Bounty's are theire favourites'. "What we've got to say to them [Mars Wrigley] this morning is well done, congratulations to them, great stunt. It's on the telly!"
Holly then seemed concerned that Bounty lovers were being "short-changed" when it came to the tubs of chocolate anyway. And so she frantically rifling through the tub of mini treats, counting aloud every time she found one.
She exclaimed: "There's 10 Snickers!" But a confused Phillip muttered: "Are you going to do the whole lot?" As she instructed him to carry on, as he did, she interrupted and gave an insight into her home life. "I have to do this in the house and share them. Everyone has two each," she said laughing. "You can't dip in, it has to be fair."
She continued to count out loud as she said: "Seven Bounties... No, eight. Eight Bounties. No, Galaxies. And some of them are caramel!"
Phil continued to look perplexed at his co-host before he asked: "Are you on that mushroom trial?" Referring to an earlier discussion in the show mentioned how magic mushrooms may be able to help with mental health issues. As Holly giggled, Phillip was eventually allowed to move on with the show.
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