Phillip Schofield has been branded the 'monster of daytime TV' by a This Morning regular.
Relationship expert Louise Van Der Velde claims that Schofield was “arrogant”, “aggressive”, “smarmy” and “fake” in her years being interviewed on the ITV show.
She launched a blistering attack on the 61-year-old presenter as a new GB News poll showed that 91 per cent of viewers wanted him to leave This Morning and only 9 per cent said his co-star Holly Willoughby should go. It comes amid the ongoing 'feud' behind the scenes at ITV's flagship daytime programme and reports of increased tensions between the two presenters since the apparent issues between them became public last week.
Speaking on GB News on Tuesday, May 16, Van Der Velde said: “My outlook has always been, whenever I am on, to be respectful to people and you kind of expect the same treatment back.
“With Phil, he is like this monster of daytime TV. He is rude, people have to sit still and speak when they are spoken to - it’s just a very aggressive attitude.
“No matter how nice I have been, he has been arrogant. He is all nice and all smiles for the camera and jolly…
“But frankly he is fake and it’s time he got the boot.”
Van Der Velde, a sex therapist who is known as the Pleasure Professor, is a regular on daytime TV and has appeared as a panellist on the likes of Jeremy Vine on Channel 5 and Lorraine on ITV.
She said all the other presenters were friendly, robust and fair and Willoughby could not have been more supportive to her on This Morning, but not her co-host.
She said: “I expect to be challenged and don’t mind a bit of controversy. But he is 'judgy'.
“I went on that show many, many times. I am speaking about honesty, integrity and alignment in relationships. I speak about people having affairs - that is a big topic of mine.
“He scowled at me and looked down his nose at me with his judgy attitude.
“I think it’s about time he stopped having this privileged position and it’s definitely not Holly who should be going.
“She is lovely, warm and sisterly. I don’t know how Holly has put up with him for this long.”
Brand expert Mark Borkowski, also interviewed on Dan Wootton Tonight, said it was time for ITV to revamp This Morning.
He said: “This pairing does not feel authentic. Perhaps it is time for a reboot of This Morning.
“There are a whole host of people who could take up the reins on this show.”
Van Der Velde was asked by Wootton if she would be boycotting the show while Schofield remained as a presenter. Wootton claimed many A-listers won’t appear until the veteran is gone.
Van Der Velde, who appeared on Real Housewives of Cheshire last month giving sex and relationship tips to the stars including Atomic Kitten legend Natasha Hamilton, replied: “Absolutely. I am one of the thickest skinned people on the planet but the fact is, he (Schofield) is rude and arrogant and smarmy and so disrespectful.
“Everyone should be boycotting that show as far as I am concerned.
“Holly should step away from him. It’s really bad for her brand.
“He’s had his day. He will probably do a PR stunt now and try to make everyone feel sorry for him. Poor Phil.”
Van Der Velde still appears regularly on TV and has launched a successful events business, Future Love Events, with other business gurus and life coaches.
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