Phillip Schofield's £1million We Buy Any Car deal has come to an end after five years.
Earlier this week, eagle-eyed fans noticed We Buy Any Car removed their social media profile images of Phillip following 'Queuegate'.
Phillip and his This Morning co-host Holly Willoughby were falsely accused of skipping the queue to see the late Queen's coffin last week, sparking outrage amongst ITV viewers and leading to a petition urging bosses to sack them from the daytime show.
Now, We Buy Any Car have said Phil's contract has come to an end - but that it is unrelated to the Queue-gate.
A spokesperson for webuyanycar said of the change of posters: “Webuyanycar and Phillip Schofield agreed earlier this year that the webuyanycar/Phillip Schofield campaign would come to an end in 2022, having worked together for over five years.
“The decision was made prior to any recent stories regarding Phillip.”
The duo have since been viciously trolled on social media and a petition calling for them to be sacked has received more than 75,000 signatures, despite ITV clarifying they did not jump the line and were at Westminster Hall in a professional capacity.
"The We Buy Any Car ads are among the most regularly shown on telly – everyone knows them and the little tune that goes with it, and Phillip has been on them since 2018," a source told The Sun.
"It’s a massive deal, worth seven figures, but next week they’re shooting a new campaign and he’s not involved in it.
"There’s clearly a feeling within the company that he’s just not the right fit for the future and his contract will be allowed to expire. It has been a very successful partnership but it’s time for a change."
The Mirror has contacted Phillip Schofield's reps and We Buy Any Car for comment.
In a pre-recorded statement, Holly told This Morning viewers: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall.
"It was strictly for the purpose of reporting on the event for millions of people in the UK who haven’t been able to visit Westminster in person.
"The rules were that we would be quickly escorted around the edges to a platform at the back. In contrast those paying respects walked along a carpeted area beside the coffin and were given time to pause.
"None of the broadcasters and journalists took anyone's places in the queue and no one filed past the Queen.
"We of course respected those rules however we realised that it may have looked like something else and therefore we totally understand the reaction.
"Please know that we would never jump a queue."
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