We Buy Any Car have removed their social media profile images of Phillip Schofield in the last 24 hours following 'Queuegate'.
Father-of-two Phillip is the voice - and face - of the company's adverts, but on Thursday We Buy Any Car decided to change their cover photo on their official Facebook page.
The new cover photo, uploaded one day ago, shows a happy family skipping in front of the sun - Phillip's photo can still be seen if you click through.
However, there are two comments on that cover photo, which shows Phillip speaking to a woman, that refer to the queue backlash.
One comment reads: "Did he push in front of this poor woman too? Outrageous!" while another person joked: "We jump any queue."
It comes after Phillip and his This Morning co-host Holly Willoughby were falsely accused of skipping the queue to see the late Queen's coffin last week, sparking outrage amongst ITV viewers.
The duo have since been viciously trolled on social media and a petition calling for them to be sacked has received more than 68,000 signatures, despite ITV clarifying they did not jump the line and were at Westminster Hall in a professional capacity.
A picture of the duo emerged on Friday 16 September looking sombre as they stood in the press queue waiting to film a segment for their daytime show.
The picture caused fury after it was compared to celebrities such as David Beckham, Susanna Reid and Tilda Swinton who had queued with the public to pay their respects to the monarch.
However, unlike Holly and Phillip who were at Westminster Hall for work, other stars visited the Queen's coffin in their free time.
As public outrage continued to grow, This Morning were forced to issue a strongly worded statement two days after the picture started circulating.
In an Instagram statement, the popular TV show wrote: "Hello everyone, we would like to clarify something. We asked Phillip and Holly to be part of a film for this Tuesday’s programme.
"They did not jump the queue, have VIP access or file past the Queen lying in state – but instead were there in a professional capacity as part of the world’s media to report on the event."
The Mirror has contacted a representative for We Buy Any Car asking for comment.