Phillip Schofield will no longer be the face of Webuyanycar adverts on TV - but the company insists the decision was made before the recent 'queue jump' row.
The This Morning presenter has faced a huge backlash, along with co-host Holly Willoughby, after they were accused of jumping the long queue to see the Queen lying in state.
The company is shooting new ads next week without him and he no longer appears on its website, Birmingham Live reports.
