A promotional billboard for House of the Dragon in the Philippines briefly caused confusion online after some residents reportedly contacted firefighters, believing the display was actually on fire. The billboard used a special effect designed to make it appear as though flames were spreading across the advertisement, but the 'fire' was only part of the marketing stunt for HBO's fantasy series.
A social media post about the incident quickly gained attention, with fans joking about the misunderstanding while also praising the speed of the emergency response.