Mortlach announced Philippe Starck as the whisky brand's first creative director.
Famous for having developed the spaceship-esque Juicy Salif citrus juicer for Alessi and Louis XIV-inspired transparent chair for Kartell, the French designer has been a stalwart of the industry for over six decades.
The polymath has applied his shrewd savoir-faire and idiosyncratic sensibility to everything from hotel interiors and furniture collections to yachts, entire buildings, and even the International Space Station. His bold, often eclectic, aesthetic is matched by his mastery of material and engineering. Paradigm-shifting propositions like the 1990 Tabouret WW have pushed us to rethink how we interact and utilise the everyday objects around us. In this case, one is invited to lean-against rather than sit-on a bar stool.
