Philip Schofield's wine range has been removed from Waitrose after being labelled 'undrinkable'.
The This Morning presenter's own collection of wine has now been listed as unavailable on the website following bad reviews.
Customers have criticised the product, calling it 'beyond saving'. Phillip launched the range back in 2020, saying that there has never been 'anything I have been so passionate about'.
However, after lasting just two years on supermarket shelves, it seems that the stock has now been pulled from the website.
The brand told OK! magazine: "It's absolutely normal for us to review our selection from time to time and we haven't sold this wine for a while." The wine used to be on sale for £24.90. However, customers began to leave negative reviews and the overall rating of the product was just 2.2 stars out of a total of 5.
One person who just rated the wine one star commented: "There is nothing whatsoever you can do to make this drinkable. Chill it to freezing, add ice, consider a mixer – it's simply beyond saving. Avoid." While another said: "Zero flavour just bitter and unpalatable. I was expecting big things from this for the price but very disappointed."
A third reviewed: "I made a return trip to store to return this wine as it was undrinkable." A fourth customer wrote: "Very disappointed as so excited to try this but thin, acidic and thoroughly unpalatable sadly."
However, there were some people that defended the brand, calling it 'lovely'. One customer said: "Lots of people on here slating this wine, but approach with an open mind and this stuff is lovely. One of my favourites."
As a second wrote: "A classy wine, not overdoing it but still a reviving taste." Phillip has come under fire recently when he and his This Morning co-host Holly Willoughby were involved in 'queue-gate'.
The pair were criticised when some people thought they had skipped the queue for the Queen’s lying in state but instead ITV producers said they were acting in a 'professional capacity' like other world media.
Holly told viewers: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall. It was strictly for the purpose of reporting on the event for millions of people in the UK who haven’t been able to visit Westminster in person.
"The rules were that we would be quickly escorted around the edges to a platform at the back. In contrast those paying respects walked along a carpeted area beside the coffin and were given time to pause. None of the broadcasters and journalists took anyone's places in the queue and no one filed past the Queen.
"We of course respected those rules however we realised that it may have looked like something else and therefore we totally understand the reaction. Please know that we would never jump a queue."
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