Philip Morris making deals with Australian pharmacies to supply below-cost vaping products

Philip Morris International is offering its vaping products to Australian pharmacies below cost on the condition they sign supply agreements with the tobacco giant. Photograph: Justin Sullivan/Getty Images

Tobacco company Philip Morris International has made a deal with some Australian pharmacies to supply its VEEV vaping products below cost, despite the company’s opposition to the government’s new prescription vaping model.

VEEV marketing materials seen by Guardian Australia offer pharmacists an “introductory offer” to supply the nicotine pods and devices at an 80% margin on the condition they sign a supply agreement with Philip Morris International (PMI) directly.