Phase Eight, a womenswear brand owned by TFG, is expanding its retail presence with the opening of a new flagship store in Edinburgh, Scotland. Located at 85 George Street, this marks Phase Eight's return to Edinburgh and its fourth standalone store in Scotland. The retailer is committed to the Scottish market, with plans for a fifth standalone store set to open in Glasgow's Braehead Centre in May.
The Edinburgh store is part of Phase Eight's retail expansion strategy, which began in 2023 with 13 stores across the UK and Europe. In addition to the Edinburgh opening, Phase Eight has recently launched stores in Cribbs Causeway, Bristol, and Kingston. Further store openings are scheduled for 2024 at locations such as Bluewater, Blanchardstown, and Hamburg.
The new Scottish flagship store spans 3,444 square feet and features Phase Eight's latest store concept. It showcases the brand's event and ready-to-wear collections, as well as petite, limited-edition ranges including bridal wear, Collection 8, and the newly introduced childrenswear line.
Housed in a historic building, the store boasts oak and tile flooring, an art nouveau style staircase leading to a private VIP personal styling suite, bespoke furniture, curved feature walls, and large digital screens. Caraline Money, group retail director at Phase Eight, expressed excitement about the return to Edinburgh, emphasizing the brand's dedication to its Scottish customers and the opportunity to present its full range, including exclusive collections, in the flagship store.
