Pharrell Williams’ fourth show as creative director of menswear at Louis Vuitton took place in the gardens of the Unesco building in Paris. A video shared on Instagram before the show emphasised the international nature of the location, and the importance of diversity. Once the show began, however, a theme emerged that is perhaps more front of mind for those in Paris – the Olympics and the Euros.
There were sporting references throughout, especially to football. Some models wore shirts with “LVFC” written across them, while one had a bag shaped like a football, covered in the famous LV monogram. Another had a jacket referencing motocross. It should be noted that LVMH, Louis Vuitton’s parent company, is sponsoring the Olympic Games.
