Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Business
Daisy Dumas

Phantom brands, ‘seasonal’ discounts and shrinkflation: the pricing tricks used by Australian supermarkets

Woman carrying shopping basket in supermarket aisle looking at price tag
Supermarkets are using tags on normally priced products that are designed to make them look like specials. Photograph: Jacobs Stock Photography Ltd/Getty Images

Australian supermarkets have faced growing scrutiny over grocery prices since the pandemic amid the ongoing cost-of-living crisis.

On Monday, Coles and Woolworths were accused of inflating prices for a short period before placing them in “Prices Dropped” or “Down Down” promotions. The Australian Competition and Consumer Commission’s (ACCC) chair, Gina Cass-Gottlieb, branded such savings “illusory”.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.