In a groundbreaking development for the professional golf world, the PGA Tour has announced a $3 billion investment from Strategic Sports Group (SSG). This deal holds significant implications for players, as it grants them access to more than $1.5 billion as equity owners in the newly formed PGA Tour Enterprises.
This move comes after the PGA Tour signed a framework agreement with the Saudi backers of LIV Golf, a commercial venture that has made waves in the industry. The involvement of private equity groups in this agreement has sparked further interest and paved the way for SSG's minority partnership.
