Golf is currently grappling with a ratings dilemma, particularly evident in the week-to-week PGA Tour broadcasts, which have been dubbed as 'No Need To See TV.' This trend has raised significant concerns about the future viewership of the sport. The upcoming Masters tournament, a traditional ratings powerhouse, is now under scrutiny to gauge the impact of the ongoing PGA Tour's conflict with the emerging LIV circuit on audience engagement.
The Masters chairman expressed apprehension regarding the infrequent gatherings of the world's top players, emphasizing the potential negative effect on viewership. The LIV Golf, backed by substantial resources, has successfully attracted elite players like Jon Rahm and Brooks Koepka, leading to a division in the golfing community.
