The Denver Broncos announced a new 10-year partnership with Centura Health on Monday. As part of the deal, the team’s training facility will now be called the Centura Health Training Center.
Centura Health will replace the team’s previous practice facility naming rights partner, UCHealth.
In an announcement for the partnership on Monday, Centura Health president/CEO Peter Banko referenced former quarterback Peyton Manning.
“I’m going to close with a few words from ‘The Sheriff,'” Banko said. “‘It’s not wanting to win that makes you a winner, it is refusing to fail.’ This is just the beginning of a friendship between two big winners and the No. 1 brands in the market.
“It is built on common ground, rooted in shared values, and amongst people that actually really like working with each other. It is so great that we’ve reached this day, one that we have envisioned for so many years, and one that I’ve envisioned since moving here in 2015.”
It’s no surprise that Manning is now involved with the partnership himself. The two-time Super Bowl champion shared a funny video on his Instagram page on Monday announcing the deal in signature Manning fashion.
In the video, Manning and current Broncos quarterback Russell Wilson serve as enthusiastic waterboys for Centura Health’s medical staff.
Well done, marketing folks. Well done.
