Peyton Manning has announced yet another Super Bowl giveaway, this time with Bud Light, the official beer sponsor of the NFL.
After previously announcing a Super Bowl LVIII ticket giveaway with Caesars, Manning is teaming up with Bud Light for a similar campaign.
As part of their Super Bowl giveaway, Bud Light has released a new commercial featuring Manning and fellow Pro Football Hall of Famer Emmitt Smith. In the ad, Manning buys drinks for everyone in a crowded bar and then begins passing cans of Bud Light to an excited crowd.
“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” Manning said in a press release.
Here’s the extended version of the commercial:
Bud Light will air 15- and 30-second versions of the ad for the remainder of the 2023 NFL season and into the playoffs leading up to the Super Bowl.
Manning, 47, has long been a fan of Bud Light, but he did not have an endorsement deal with Anheuser-Busch during his playing days because the NFL frowns on active players endorsing alcohol (the league itself can have official alcohol sponsors, though).
Not having an official partnership did not stop Manning from plugging the product as a player, though. After a playoff win in 2014, Manning said: “What’s weighing on my mind is how soon I can get a Bud Light in my mouth.”
Two years later, after winning Super Bowl 50, Manning said “I’m going to drink a lot of Budweiser tonight” during a post-game interview. Then, during the trophy presentation, Manning said: “I’m going to drink a lot of beer tonight, Jim. Budweiser.”
Budweiser claimed that they were “surprised and delighted” that Manning mentioned them on TV, but said they did not pay him to do so.
Seven years later, Manning is no longer an active player, so the NFL can’t stop him from endorsing any particular service or product. His Bud Light endorsement is official now, and knowing Manning, that might have been his long term goal all along.
