
Peyton and Eli Manning have a faux sibling rival that has been used in marketing dating back to their famous “This is SportsCenter” ad campaign from 2006.
The NFL has tapped into that marketable “sibling rivalry” by pitting Peyton (AFC) against Eli (NFC) as the two coaches for this year’s Pro Bowl Games. Peyton and Eli have already released several commercials promoting the Pro Bowl’s flag football game, including one in which Peyton declares “Mom loves the AFC more.”