Pettigrew have launched their newly renovated sites in Roath and Castle Arcade after it merged with Friends in Knead. The indie bakery has completely renovated the original Friends in Knead site in Roath, transforming the garage to include seating where customers can sit back, relax, and enjoy the products on offer.
Back in July, Pettigrew and Friends in Knead merged, with the latter's outlets on Moy Road in Roath, and at Newport Market slowly switching over to Pettigrew branding. The new outlets stand alongside Pettigrew's original bakery in Victoria Park and their Bute Park tearooms, which had initially been up for sale, but now remain in the Pettigrew fold.
Pettigrew founder David Le Masurier says that the team has taken on a huge renovation of the Roath bakery and have more plans in the running for the Castle Arcade site. The Roath garage has been “completely renovated from top to bottom” and will now be the focus of their sourdough bread production.
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While the Roath site is currently open, David says that it is still in its "soft launch" stage and that they hope to open fully on October 10. The site was previously all self-serve, but the renovation has allowed the business to serve over the counter. The site also now has seating for customers to enjoy sit-in coffees.
Pettigrew is also operating from the Friends in Knead Castle Arcade site, for which they have a two-stage plan. The site is currently open for lunch-time customers and serves freshly made sandwiches five days of the week, with a coffee machine due to be added soon. However, the longer term ambition is to make the site a patisserie, where customers may even be able to enjoy a glass of fizz alongside a range of pastries.
After Bake Off: The Professionals 2021 winner Michael Coggan joined the team last year, and their patisserie and their artisan entremet collection offering has become a core part of the business. The business has started offering wholesale for companies to allow them to stock their bread, something Pettigrew used to do before the pandemic hit. Some independent businesses in Cardiff, such as Glory Stores, stock the bread already. “It’s really exciting to have our bread back on the menu," David said.
David added the the renovation project has been “huge”, something which they have been working on since early July. “It’s exciting - there’s so much potential at Roath Garage, it’s a beautiful building. It’s lovely having the bakers in making bread by hand,” David said, adding that he is enjoying the ambiance of customers drinking coffee inside the building. “It’s totally different but if you know Pettigrew, you’ll be able to recognise our products. We’re generally just very positive about the future.”
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